In 2010:
1.) People are going to be so frantic about social media they are going to let basics like customer service, regular communication, and having a good product/service slip - so take heed now - SOCIAL MEDIA ISN'T EVERYTHING!
2.) That said, if you aren't adjusting your finances, work load, and staffing to incorporate social media then you are slipping!
3.) Paper is back and green can chill. E-everything is pointless - when everyone is doing it no one is paying attention. Incorporate some time for letters, cards, and regular newsletters again. Not everyone wants to spend every moment in front of the computer. Buy locally made greeting cards, work with a local designer to create a cool notepad for your business or a newsletter that is of interest to your audience - NOT something that promotes you. Two suggestions I have are Kate Youlen: Graphic Design Studio and Bleu Sky Creative.
4.) Connect with your inner core and take the time to meditate, breathe, listen to your inner voice, and focus on the energy around you. Interested in getting started? Shyla Nelson's Live From the Core is where it's at.
5.) Stop Jumping On Bandwagons!!! Yes, local is it, before that was green, organic and fair trade keep fighting for the forefront - focus on YOUR business and YOUR customers and YOUR strengths and weaknesses and STOP worrying about what everyone else is doing!
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3 comments:
Rachel I totally agree with your point about social media taking over and customer relationships suffering as a result. As awesome and exciting as these tools and new technology can be, we need to step up the level of customer service across the board.
Just think of how every time you call a 1-800 number now, you have to press 15 buttons just to speak to a Customer Service representative. You wouldn't want your small, local business that people choose for better customer service to become too technologically advanced and miss out on the whole point.
The impact on our social lives is the same. I spend a lot less time connecting with friends in person or over the phone because we've gotten so used to electronic forms of communication. In and outside of the business realms, we need to be using this awesome tools as just that - tools - without underestimating the value of one-on-one contact.
Thank you for all the great posts from last year! I look forward to reading your blog, because they are always full of information that I can put to use. Thank you again, and God bless you in 2010.
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