Ok, so has everyone heard that Springfield, Vermont is where Bart, Lisa, and the gang have been hanging out for such a timeless amount of time? I remember when my little brother (who is now like 28) wore skidz and Bart Simpson hair gel!
The question I pose for my marketing friends today is this:
How will Vermont use this to their advantage?
I can think of endless possibilities to capitalize - in an integrity driven way - on this fun and wonderful opportunity to shed a positive light on Vermont, boost Springfield's economy, and really let the world know that while Vermont is small, simple, and the true home of the Simpsons, it is also a place that is filled with heart and people who really get what life is all about as well as a state that knows how to get its shit together when faced with such a tremendous challenge and opportunity.
Vermont certainly proved themselves with making the best movie which helped us win - public relations and promotions Vermont! And may you please not be like the Vermont political candidates and use out of state marketers... This will be interesting to say the least.