Friday, August 28, 2009

Social Media Presentations

Newsflash for folks interested in hiring me to present a workshop or speak on social media. I love doing it and have a blast presenting!

Presentations are tailored to each group and examples are created to be specific to your audience so folks attending can relate the presentation directly to their work. Unfortunately these are not a pro-bono service item and if interested, please contact me for availability and pricing.

Thank you!

Friday, August 21, 2009

Sharing the Advice I Use with My Readers

This week I attended the WBON Burlington Chapter Luncheon at the always gracious Windjammer Conference Center in South Burlington. Most luncheon topics are one of the gals in the group giving a presentation on their area of expertise which members decide is either useful or not to their business and attend. This month was a bit different where members were all invited to give a brief speech and the topic I chose was to share some pieces of advice I got in the past that have been invaluable to my success in running my Vermont public relations business.

1.) In high school my mom said, "You are loud and you are assertive. People will either love you or hate you. You are not beige - beige is forgettable and you my dear, are not forgettable." Thanks Mom. This has helped me keep a level head and not take things personally and understand that dislike often stems from jealousy. This lesson has also been instrumental in marketing. You need to know who you are and how others perceive you - both as a person and as a product. This also streams into my number one marketing rule for any business - If you Try to Be Everything to Everyone, You are Nothing to No one.

2.) When preparing to leave my job working for The Man and tossing around the idea of starting a business or what else I might want to do, a very wise co-worker said to me, "Make a little time for networking and letting people know what you want and what you are looking for every day." I have done that every day ever since. Thanks lady!

3.) My traditional public relations background dating back to my undergraduate days at Marist College taught me the 80/20 rule - to spend 80% of my time on 20% of my media contacts. I have also learned this is true (thanks to mentors such as Mary Beth Quinn, The Growth Coach of Vermont) in getting business - 80% of time on 20% of prospects. Now that I am well into my third year of business, I have learned there is also an 80/80 rule - spend 80% of my time on where 80% of the money comes from.

4.) And because much of my success comes from my own mistakes along the way and I have not been following any sort of "how-to-run-your-own-business" manual along the way, I offer advice I learned for myself - you MUST say no and you MUST let it go.

Tenth grade attempt at being beige...

Peace Peeps! And don't forget to Fan me at Facebook and Follow me on Twitter!

Tuesday, August 11, 2009

Props to a Blog

One day I will transition from running my own Vermont public relations business to owning and marketing a property/business of some sort. When that time comes, I most certainly will be checking out the Vermont Lodging Properties Blog before anywhere else. I continue to drool over this blog from time to time at the amazing Vermont inns, homes, lodges, and bed and breakfasts I could potentially run. So as I prepare to embark for another multi-day recharge rocking out to my favorite band, Phish, I encourage folks to dream a little dream and check out The coolest thing about this website is it's a blog - excellent business model and way to use a blog most effectively!

Thursday, August 6, 2009

PR is So Exciting with Social Media Integration

While social media is putting PR in its place, it is also revitalizing PR into its new Golden Age! With the fantastic new Burlington Vermont Social Media Breakfast Group (#BTVSMB), PR, marketing, and social media professionals are coming together all over the state and are all realizing PR and social media are one in the same. I have written about the new emerging PR landscape since I started this blog in 2007, and now it is here! The PR landscape IS social media and it has revitalized most PR professionals I know - the sad decay of our previous chosen profession, which started being looked at as just plain slimy, is now forging the way in the new media ecosystem (as Pitch Engine pros call it). Most PR peeps I know (and ALL of the ones in Vermont), never went into the world of public relations because we wanted to be the sluts of corporate marketing. We went into it because we are "people people" - because we love telling stories; because we love helping people and know that the power of the story can be a HUGE help; because we love writing, talking, and overall communicating; because we love analyzing what makes people tick and how we can affect change with that. And social media has allowed us to do what we have been wanting to do all along - it's like we're all doing the PR Ra Ra dance - now is the time to rock out with a Vermont public relations professional!

A group of us recently got together for breakfast at the Charlotte Farmhouse (that's the home of my VT PR firm). This group - the Vermont Public Relations Group (VTPR) - is a Google Group for Vermont public relations industry professionals to share technology, concepts, job openings, and higher learning encompassing both traditional and social media. We meet on a semi-regular basis at member businesses.

The event was sponsored by Three Squares CafĂ© in Vergennes and featured workshops by Marketwire – a traditional and social media wire service with offices in Vermont and Great Photographic Art of Vermont – a commercial, advertising, and publicity photography studio located in Burlington.

Pictured here are Vermont PR professionals from the following Vermont companies: Kelliher Samets Volk, Killoran Communications, Smuggler’s Notch, National Life Group, Vermont Ski Areas Association, Filkorn Public Relations, Sona Iyengar Communications, writer Leslie Kilgore, and Rachel Carter PR. Photo credit is Great Photographic Art.

Not in attendance as they were preparing for the #BTVSMB was People Making Good (PMG), but they were there in spirit! Info on the #BTVSMB is available through hash tags on Twitter and kudos to Digalicious for creating this fantastic concept in #VT!