Thursday, August 6, 2009

PR is So Exciting with Social Media Integration

While social media is putting PR in its place, it is also revitalizing PR into its new Golden Age! With the fantastic new Burlington Vermont Social Media Breakfast Group (#BTVSMB), PR, marketing, and social media professionals are coming together all over the state and are all realizing PR and social media are one in the same. I have written about the new emerging PR landscape since I started this blog in 2007, and now it is here! The PR landscape IS social media and it has revitalized most PR professionals I know - the sad decay of our previous chosen profession, which started being looked at as just plain slimy, is now forging the way in the new media ecosystem (as Pitch Engine pros call it). Most PR peeps I know (and ALL of the ones in Vermont), never went into the world of public relations because we wanted to be the sluts of corporate marketing. We went into it because we are "people people" - because we love telling stories; because we love helping people and know that the power of the story can be a HUGE help; because we love writing, talking, and overall communicating; because we love analyzing what makes people tick and how we can affect change with that. And social media has allowed us to do what we have been wanting to do all along - it's like we're all doing the PR Ra Ra dance - now is the time to rock out with a Vermont public relations professional!

A group of us recently got together for breakfast at the Charlotte Farmhouse (that's the home of my VT PR firm). This group - the Vermont Public Relations Group (VTPR) - is a Google Group for Vermont public relations industry professionals to share technology, concepts, job openings, and higher learning encompassing both traditional and social media. We meet on a semi-regular basis at member businesses.

The event was sponsored by Three Squares CafĂ© in Vergennes and featured workshops by Marketwire – a traditional and social media wire service with offices in Vermont and Great Photographic Art of Vermont – a commercial, advertising, and publicity photography studio located in Burlington.

Pictured here are Vermont PR professionals from the following Vermont companies: Kelliher Samets Volk, Killoran Communications, Smuggler’s Notch, National Life Group, Vermont Ski Areas Association, Filkorn Public Relations, Sona Iyengar Communications, writer Leslie Kilgore, and Rachel Carter PR. Photo credit is Great Photographic Art.

Not in attendance as they were preparing for the #BTVSMB was People Making Good (PMG), but they were there in spirit! Info on the #BTVSMB is available through hash tags on Twitter and kudos to Digalicious for creating this fantastic concept in #VT!

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