It is a whole new world out there and the dino days of old school PR are either done or need to be completely integrated into the existing landscape of social media, grassroots networking, word of mouth marketing, and viral communicating. As Peter Shankman referred to and we all know - old white dudes don't run the show anymore.
Interested in learning more? If you are a woman business owner, aspiring business owner, or marketing professional, I HIGHLY suggest signing up and attending the Women Business Owner's Network spring seminar - The New Rules of Online Marketing & Public Relations.
I first joined the WBON two years ago, a few years after I started my Vermont public relations business and the first event I attended was the spring seminar. I left that seminar and started a website, met with a banker, registered with the state as an official business, found a bookkeeper and began preparing for my own accounting process, and started three blogs. Now I am in my third year of business and I credit so much of what I have learned to my experiences with the WBON. When I chat with other aspiring women business owners, the first piece of advice I give them is to join and learn from this fantastic organization.
The spring seminar is being held next Friday, May 15th at the Hilton in Burlington, Vermont. Presentations and workshops will be presented by the following:
Paula Routly & Pamela Polston - Seven Days
Pat Heffernan - Marketing Partners
April Cornell - April Cornell Holdings and http://musings.aprilcornell.com/
Elaine Young - Champlain College and http://champlainprofessor.blogspot.com
Marion Dane Abrams - Madmotion, LLC
Teresa Langston - Net-Spin, Inc.
Cathy Resmer - Seven Days and http://7d.blogs.com/blurt/
and myself - Rachel Carter PR
I am honored to be among such a stellar cast of marketing and PR professionals and media experts and am excited for the wealth of information that will be flowing through the seminar. Don't miss out - this is a GREAT chance to propel your business forward and gain concrete next steps as to how you can more effectively manage your marketing in sync with how the world really works.
More info is at www.wbon.org - see you next week!