Monday, September 28, 2009
Green, Organic, Local
There are so many trends getting everyone into frenzies! Even with the new opportunities social media creates, the PR bandwagon still gathers steam among those whose marketing follows a reactive rather than proactive tract.
(Insider Tip: Even some of the best businesses follow a reactive tract - it's my charge to anyone who reads this blog to try to find ways to alter reactive marketing tactics and make them proactive ones - you will reduce headaches, save money, and feel better - but it does require CHANGE!)
For a few years now, folks everywhere - especially in Vermont - have been all fired up about about being green, being organic, and being local.
Before I say anything else, I want you to remember one of the primary rules in marketing - "You can't be everything to everyone or you will be nothing to no one." (This is Rachel Carter PR language so it makes sense and isn't all confused my marketing mumbo jumbo.)
Think about this statement in lines with being green, organic, local.
Now chill out.
Pick ONE! What is most important to you and your clients/customers? Being green? Being organic? Or being local? Pick one and stick to it and focus on marketing and practices in line with the one you pick and don't get all sidetracked with everything else.
And when you see media stories about the others? Stop jumping on bandwagons and focus on the goals specific to your business instead of changing them because of what everyone else is doing. Listen to your customers for feedback, not what you read everywhere else.
For me I choose local. I do not have an organic garden and I do not buy organic specific food. I do not buy all green products and I am not building a green house. I do what I can - have a compost, recycle what I can and reuse a ton, buy recycled printer paper, and keep arts and crafts scraps to make my own.
But the local trend is one I have personally believed in long before it was cool and that is what I focus more and more on without jumping off the deep end. I garden and grow a lot of my own food and put it up for the rest of the year. I only work with Vermont businesses and organizations. I am having a locally themed wedding. I travel locally. I support local businesses and I make decisions based on supporting local businesses.
LOCAL BUSINESS SPOTLIGHT:
I am not a high fashion PR-ista. I am a corporate hippie. Driving into downtown Burlington to get my hair cut is completely ridiculous. So I found a hairdresser nearby. And one with a fabulous name - The Best Little Hair House in Hinesburg. Owned and operated by Andrea White the Hair House is in Andrea's home on Richmond Road and the salon encompasses two rooms that unite Vermont farmhouse charm with hair fashion and products. It's perfect! I got six inches chopped off and re-styled to my liking the last time I went in, making my hair a bit more manageable for the fall. Andrea's manageable prices have got me much more willing to consider being more adventurous with my long hair and her skills and personality have me quite comfortable to discuss style options and see where we might go!
If you live or work in the Charlotte, Hinesburg, Huntington, Monkton areas and are committed to buying local - walk your walk into The Best Little Hair House in Hinesburg! To make an appointment call 802-482-2948.