Tuesday, November 2, 2010

Did People REALLY Think I Disappeared?

No, No, No! I rested, reflected, rejuvenated, and then began manifesting once again...

If I tried to stay on top of all the trends, how could I make what works for my business meaningful to my audience? Then I'd be a trendhopper, not a trendsetter. As long as neither is a trendstealer - I have watched a whole lot of that going 'round with social media. I even stopped telling businesses to "spy" because social media very quickly went from fun and engaging to really crazy. I mean you can watch people's "friendships" on Facebook - by what and where they correspond with other people. That is just creepy, never mind a feeding ground for all sorts of passive aggressive behavior.

Plus I'm sick of racking up friends - it's like high school online. That's not where I need to spend my time in networking. Or going to events and trying to talk to as many people as possible. I have been focusing on going to events and not talking to more than three people, but with those three have really engaging and substantial conversations.

I have learned in my time away from blogging and reassessing my business, brand, and target audience, the following values are most important to me - both personally and professionally:

Vision, Reality, Ethics, Courage & Loyalty

Get Ready Vermont - Rachel Carter PR's Got a Brand New Bag

Stay Tuned...
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viv.infantino said...

Thanks, Rachel. You just voiced what I've been stewing over semi-consciously and not allowing myself to say outloud. Social media is not where I do my best and most connected work. Viv

Ann Zuccardy said...

Yay, Rachel! I've been going through a similar thing with Vermont Shortbread Company. Was going to sell it, took a hiatus, listened to everyone say, "Oh, if you don't sell soon, it will decrease in value." Or the classic assumption that just because I own a small business while working at a full-time job that I want to ditch the full-time job and run the business full-time (I don't) or that I want to sell as much product as possible (and work 80 hours a week, ahhhhh...no!)

Came back to it with new boundaries and a purposeful "stay small and create small batches of good food as long as it's fun" mentality.

The point is when you own a business or proclaim yourself an expert at anything, people expect that you want to grow big, fast, and that you want to stay on top of all that's great and new. And those things are fine and good.

Unlike you, Rachel, most of us don't know how to listen to the intuitive voice inside that says, "Whoa, hold...where am I going with this?"

That quality about you is what makes people like me want to do business and be around you.

Big hugs.

Rachel Carter said...

Thanks ladies!

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