Yes, in marketing, of course people should have "constant contact" with constituents. What I am talking about, and actually wondering about as well, are email marketing programs such as Constant Contact, a company that provides such services as newsletter distribution and other email based communication programs.
I highly recommend such programs for newsletter distribution, however, in my direct business, that is not something I currently offer. I may, if I sign up with an email program like Constant Contact. I heard about Constant Contact at the latest monthly luncheon for the Burlington Chapter of the Women Business Owner's Network - one of my favorite self employed business activities and organization I might add. Every time I go to a WBON event, I learn such valuable and helpful information for operating my independent public relations agency - RachelCarterPR. (I've decided I like the one word identity.)
Anyway, the reason I am interested in a potential email marketing program is for press release distribution. I can see how it would be a plus on one side with eliminating annoying formatting issues and being able to include photos without attachments. However, editors get so much email, that will the majority of them even bother to click the button that allows newsletter content to be read? And, furthermore, they haven't subscribed - email marketing is anti-spam and while there would be an option to unsubscribe, they never subscribed in the first place and the last thing I want to do is annoy the press. For this post I need advice - anyone have any???