Tuesday, March 2, 2010

My Hotel Description

Hotel and other Vermont hospitality descriptions are often the brunt of jokes at the presentations I give around the state because they all use the same language and try very, very hard to tell potential visitors how "sophisticatedly unparalleled" they are "amidst the valleys of the Green Mountains." Problem is everyone describes their property/experience the same way which has always been silly, but now with SEO (search engine optimization) driving web activity and subsequently everything that directs traffic to websites, this way of describing "discerning getaways of relaxation in the Vermont countryside" is downright detrimental to the way potential guests opt for a place to say. Standing out doesn't mean being the same as everyone else and with the takeover of social and interest driven decision making, describing a Vermont travel experience or stay with a bunch of fluffy adjectives is a thing of the past - you are long overdue for an overhaul!

Our sophisticated property is nestled in the Green Mountains offering elegant accommodations in our well appointed guest rooms and suites. Our understated luxury is perfectly complimented by our Regional American cuisine featuring an organic selection of local Vermont products. We have earned the Luxury Award of Four Diamonds for ten consecutive years and are called "the premier escape for romance and ambiance" by Real Travelers Don't Read Me Magazine. Our commitment to your relaxation and serenity can be found in our selection of travel packages on our website at www.everyplaceinvermontisthesame.com.

However you found us, thanks for finding! Whatever you are looking for, we have no idea if you'll find it at our Vermont mountain resort, but we do hope you will try. From Vermont skiing to Vermont country stores. From Vermont products to the freshest and most locally produced food in the country. We have the best bed and breakfasts, inns, hotels, resorts, and vacation rentals in the Northeast and while we may differ from our neighbors in room decor and amenities, we all agree there is no need to visit any state other than Vermont in the fall, winter, or summer. As for spring - come for the maple syrup, mud, Vermont artisans, and to get a taste of what the real Green Mountain are all about. Forget about our website - talk us up on Twitter (@Handle)! PS - we offer a create-your-own-travel-package on Facebook (link) because we know no one likes to be told what they should do.

Note: Top searched Google keywords in bold

Hmmm - wouldn't it be interesting to see how much attention that would actually get???

1 comment:

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