Monday, March 31, 2008

Quadrify It...

If you are a business in Vermont (or Eastern New York), of any sort, you should immediately go to this site - As you hopefully know, 2009 marks Vermont's Quadracentenial Celebration and everyone is getting in on the action. And that is exactly why you should too. In marketing, you don't want to be the one who doesn't play.

If you are in Vermont and your business can somehow be tied to the history of Lake Champlain, the land around Lake Champlain, or the people connected to any of the areas over the past 400 years, than you more than qualify to quadrify!

You can already see how much fun it is going to be to quadricize everything (i.e. fun marketing words), so as a Vermont PR professional, I urge you to find a way to tie in your business...

~ Offer a Quadrific discount
~ Make a Quadspific product
~ Share your history in your marketing materials
~ Tell your quadcentric story
~ If you run events, sign up to quadrify your events and benefit from the mass marketing of the Quadracentenial team
~ Collaborate!!!!!! Find others in your area and see what you can offer as a group for this great celebration!

The Quadracentenial will be going on all of 2009 with a kick-off bash after the clock strikes midnight once 2008 turns to 2009. The key events will be held in the summer of 2009, but folks can celebrate the Quad year 'round!

Interested? You best be! Go check out the Celebrate Champlain website at and see how you can get involved and how your business can benefit by this widespread, collaborative effort!

1 comment:

Jillian said...

Hi Lenora,

I am in a class with your daughter, Grace and learned about your business through her blogging. I am a Vermont crafter and own my own business, Kalax Creations. You can view my site at I am interested in your work because, like you, I am a woman-owned small business owner. Also, my blog addresses some of the same issues you speak about. For example, you address obstacles to success. I encountered some of those obstacles in starting my business and blog about them. If you'd like to look at my blog, it's at I would love to chat with you.

Best Regards,

Jillian Kaplan