Friday, September 26, 2008

Blog Marketing

I have learned several things about blogging since I started my three blogs a year and a half ago. First and foremost they are TIME CONSUMING!!! However, that is the only down side and the benefits are so great that they outweigh any annoyance factor of not having enough time. Everything in my Vermont pr business is time consuming, so what's a little more, right?

I spend $50 a year on advertising and that is for my link on the Lake Champlain Chamber of Commerce's website - Since I am in the business of public relations it would be pretty hypocritical to promote my business off advertising when I get paid to help people utilize other means.

I consult with many people on how to best utilize a blog for their business. So, I thought I would write a blog about how to blog. The blogging gets technical and I know that boggles minds so fast and then can't really help, so I am going to cut it down for you.

I very much dislike giving a list of do not's instead of do's, but so many businesses have entirely the wrong idea about blogs. And hey, you can do it anyway you want, but if you want it to actually market your business instead of just being a waste of time, I would pay attention.

A Blog Is Not...

~ For promoting your business
~ For telling your business news
~ For talking about your business
Because frankly, who out there in the internet world wants to hear about it? (hint, no one who doesn't already hear about it)

A Blog Is...

~ An online journal and a journal is an exploration of your thoughts
~ A first person, no gatekeeper filtered, account on the subject of the blog

Ok, enough subjective stuff here. If you are thinking about wanting a blog and aren't sure where to start, here is my Can I Have a Blog Quiz:

1.) Can you write?
If you can't, find another new media marketing vehicle, a blog is not for you.
2.) Do you like to write?
If you don't, find another new media marketing vehicle, a blog is not for you.
3.) Do you have other interests/areas of expertise besides talking about your business?
If you don't, find another new media marketing vehicle, a blog is not for you.

If you answered yes to all of the above questions, please continue. If you answered no, please visit for other new media marketing ideas.

Great, so you have what it takes creatively to create a blog. Now, learning the technical side is not quite so easy, but not so hard either. You must take it in steps. Keep in mind it took me about a year to really see fabulous marketing results with my blog (yes, this includes new business!). Here are the first steps I suggest you take:

1.) Start checking out blogs that relate to areas of your interests - a good place to search for blogs is Think of this as a search engine for blogs (which is what it is).
2.) Start using things like RSS feeds and Delicious to gather info on your favorite topics so you can see how the process works and collect info that is fun for you personally while you're at it.
3.) After doing this for a little while, then you will start to get a clearer picture of how blogs work and what you might like to have as the subject of your blog.

These steps are so key in developing a blog, I cannot go into technical how-to, plus reading a blog about how to technically create one is not where you should learn. Spend 2-3 months doing the above three steps - then you'll get it!

And check out my other blogs!
Vermont Music
Vermont Vibes


LLzhe said...

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