The term document strategy seems to be one of those marketing terms that sounds strategic but yet doesn't really say anything. The office solution company, IKON calls it document efficiency. That's a little better, but still not very clear.
I'll help clear it up - wasting less paper and IKON has products and services to help companies do that. I was recently contacted by IKON to attend a sales/informational luncheon to learn about this concept and how IKON can help manage this problem. In my world of small businesses, document strategy is a foreign concept to me - not an issue and not a concern. My business was green at the get go - I work electronically, heck, I don't even print invoices. And I am conscious about how I dispose of my e-waste. I work at my home, keep meetings on a schedule so I only drive once or twice a week, and grow much of my own food. My carbon footprint is pretty low. Oh, and I just spent the weekend weatherproofing my house.
While I may not be the target market for such a luncheon, there are definitely businesses out there who are the target market - can I say The State of Vermont, insurance companies, utility companies, health care organizations, communications companies and everyone else that sends way too much junk/repeat mail? Unfortunately the process of "document strategy" can be costly and can cause some pretty hefty structural unraveling and that doesn't help the dwindling middle class worker.
The smart thing that IKON has going for them is their ability to offer the cost savings strategy - showing that it will probably cost up front, but the long term savings greatly outweigh the upfront costs. If only these bureaucratic organizations actually had to be held accountable for their carbon footprint - hopefully that day is not too far off.
Interested in attending the luncheon or letting others know?
What: IKON Environmental Show
When: Wednesday, October 29, 2008 from 10-3
Where: UVM Davis Center (A LEEDS certified building)
How: Register with Eric Thompson - email@example.com